[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.diston.cz\/business-trendy-2017\/#Article","mainEntityOfPage":"https:\/\/www.diston.cz\/business-trendy-2017\/","headline":"Business trendy 2017","name":"Business trendy 2017","description":"1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 M\u00edsto prodava\u010d\u016f a obchodn\u00edch z\u00e1stupc\u016f experti v\u00a0dan\u00e9 oblasti Prodeje a tedy hlavn\u00ed pod\u00edl na generov\u00e1n\u00ed zisk\u016f je t\u0159eba st\u00e1le \u010dast\u011bji delegovat do rukou odborn\u00edk\u016f pro konkr\u00e9tn\u00ed oblast podnik\u00e1n\u00ed. Nap\u0159\u00edklad prodej a instalace bojleru. Na koho z\u00e1kazn\u00edk d\u00e1? Na obchodn\u00edho z\u00e1stupce v\u00a0uhlazen\u00e9m obleku, kter\u00fd pouze p\u0159ed\u00e1v\u00e1 informace, nebo na ost\u0159\u00edlen\u00e9ho… ","datePublished":"2025-03-05","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.diston.cz\/author\/#Person","name":"","url":"https:\/\/www.diston.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/93869824c8aa580f0d16049ad31e69846ffc925e0cbb2826cc9554f53943da69?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/93869824c8aa580f0d16049ad31e69846ffc925e0cbb2826cc9554f53943da69?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"diston.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.diston.cz\/wp-content\/uploads\/img_a287143_w1794_t1497595092.jpg","url":"https:\/\/www.diston.cz\/wp-content\/uploads\/img_a287143_w1794_t1497595092.jpg","height":0,"width":0},"url":"https:\/\/www.diston.cz\/business-trendy-2017\/","wordCount":631,"articleBody":"1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 M\u00edsto prodava\u010d\u016f a obchodn\u00edch z\u00e1stupc\u016f experti v\u00a0dan\u00e9 oblastiProdeje a tedy hlavn\u00ed pod\u00edl na generov\u00e1n\u00ed zisk\u016f je t\u0159eba st\u00e1le \u010dast\u011bji delegovat do rukou odborn\u00edk\u016f pro konkr\u00e9tn\u00ed oblast podnik\u00e1n\u00ed. Nap\u0159\u00edklad prodej a instalace bojleru. Na koho z\u00e1kazn\u00edk d\u00e1? Na obchodn\u00edho z\u00e1stupce v\u00a0uhlazen\u00e9m obleku, kter\u00fd pouze p\u0159ed\u00e1v\u00e1 informace, nebo na ost\u0159\u00edlen\u00e9ho vedouc\u00edho t\u00fdmu mont\u00e9r\u016f, kter\u00fd nav\u00edc zn\u00e1 v\u0161echny procesy, pod\u00edl\u00ed se na obstar\u00e1v\u00e1n\u00ed v\u00fdrobk\u016f, orientuje se v\u00a0cen\u00e1ch a montoval ji\u017e nejednoho oboj\u017eiveln\u00edka? Odpov\u011b\u010f je jednoduch\u00e1. Je tedy t\u0159eba rozvinout a integrovat schopnosti nap\u0159\u00ed\u010d odd\u011blen\u00edmi firmy a poskytnout expert\u016fm tr\u00e9nink prodejn\u00edch dovednost\u00ed.\u00a02.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 CrowdfundingSkv\u011bl\u00fd zp\u016fsob, jak zjistit, zdali v\u00fdrobek bude m\u00edt \u00fasp\u011bch je zapojit do procesu jeho schv\u00e1len\u00ed samotn\u00e9 z\u00e1kazn\u00edky. Sejde se tak dav (crowd) a p\u0159\u00edmo v\u00a0m\u00edst\u011b marketingov\u00e9 prezentace maj\u00ed z\u00e1kazn\u00edci mo\u017enost pod\u00edlet se pen\u011bzi \u010di jin\u00fdm zp\u016fsobem na v\u00fdrobku (nap\u0159\u00edklad s\u00a0p\u0159\u00edslibem toho, \u017ee jej budou m\u00edt jako prvn\u00ed), kdo jin\u00fd ne\u017e z\u00e1kazn\u00edk s\u00e1m je schopen posoudit u\u017eite\u010dnost produktu?\u00a03.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Prodeje a obsahov\u00fd marketing se sjednot\u00edZ\u00e1kazn\u00edci ve velk\u00e9 a st\u00e1le v\u011bt\u0161\u00ed m\u00ed\u0159e kupuj\u00ed v\u00fdrobky p\u0159es internet a hledaj\u00ed p\u0159edem o produktech v\u00edce a v\u00edce informac\u00ed. Cht\u011bj\u00ed v\u011bd\u011bt, co kupuj\u00ed, pro a proti v\u00fdrobku. Je tedy \u00fakolem propojit nab\u00eddku v\u00fdrobku jak s\u00a0popisky, tak se zku\u0161enostmi u\u017eivatel\u016f, odkazy a v\u0161emi dostupn\u00fdmi informa\u010dn\u00edmi kan\u00e1ly (videa) na jedno m\u00edsto.\u00a0\u00a04.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Video se stane nepostradateln\u00e9A to hlavn\u011b z\u00a0d\u016fvodu sv\u00e9 flexibility. V\u00fdzkumy prokazuj\u00ed, \u017ee videa jsou st\u00e1le v\u00edce sledov\u00e1ny na \u00fakor psan\u00e9ho textu \u010di jeho interaktivn\u00ed formy. Video je n\u00e1zorn\u00e9 a dok\u00e1\u017ee l\u00e9pe zac\u00edlit obsah na konkr\u00e9tn\u00ed po\u017eadavky u\u017eivatele.\u00a05.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Nov\u00e9 n\u00e1stroje spolupr\u00e1ce postupn\u011b nahrazuj\u00ed emailP\u0159edev\u0161\u00edm pak aplikace Slack. Jedn\u00e1 se o komunika\u010dn\u00ed web rozhran\u00ed podobn\u00e9 facebooku zam\u011b\u0159en\u00e9 na intern\u00ed komunikaci mezi spolupracovn\u00edky ve firm\u011b v\u00a0re\u00e1ln\u00e9m \u010dase. Je to n\u00e1stroj, kter\u00fd je efektivn\u011bj\u0161\u00ed ne\u017e email a zna\u010dn\u011b \u0161et\u0159\u00ed \u010das na rozd\u00edl od inboxu, kter\u00fd \u010dasto m\u016f\u017ee obsahovat kvanta nevy\u017e\u00e1dan\u00e9 po\u0161ty.\u00a06.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Klasick\u00e9 kamenn\u00e9 obchody bez perfektn\u00ed obsluhy \u010di pov\u011bdom\u00ed postupn\u011b vymiz\u00edObchody, kde se z\u00e1kazn\u00edku nev\u011bnuje opravdu dobr\u00fd prodejce expert a z\u00e1kazn\u00edk nevn\u00edm\u00e1 v\u00fdrobky jako kvalitn\u00ed, a\u0165 u\u017e jde o zna\u010dku nebo cenu, budou postupn\u011b upadat.\u00a07.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00dazk\u00fd sortiment l\u00e1k\u00e1 pozornostZ\u00e1kazn\u00edci necht\u011bj\u00ed zpr\u00e1vy, \u010di v\u00fdrobky, kter\u00e9 dost\u00e1vaj\u00ed dal\u0161\u00ed stovky lid\u00ed skrze automatick\u00e9 zpr\u00e1vy. Z\u00e1kazn\u00edci jsou lid\u00e9 a cht\u011bj\u00ed individu\u00e1ln\u00ed, jedine\u010dn\u00fd p\u0159\u00edstup, proto se bude neust\u00e1le roz\u0161i\u0159ovat nab\u00eddka \u0161it\u00e1 a prezentovan\u00e1 na m\u00edru ka\u017ed\u00e9mu jednotlivci.\u00a08.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Opakovan\u00e9 p\u0159\u00edjmyLid\u00e9 se neradi v\u00e1\u017e\u00ed na dlouho dobu, a proto je nutn\u00e9 zkr\u00e1tit doby trv\u00e1n\u00ed smluv a v\u00fdpov\u011bdn\u00edch lh\u016ft, kter\u00e9 se t\u00fdk\u00e1 nap\u0159\u00edklad mobiln\u00edch oper\u00e1tor\u016f. To bude vn\u00edmat z\u00e1kazn\u00edk jako pozitivn\u00ed zm\u011bnu a sou\u010dasn\u011b je to dobr\u00fd konkuren\u010dn\u00ed n\u00e1stroj.\u00a0Tolik k\u00a0n\u011bkter\u00fdm trend\u016fm, kter\u00e9 se dotknou v\u0161ech typ\u016f podnik\u016f od mal\u00fdch po ty nejv\u011bt\u0161\u00ed. Ot\u00e1zkou z\u016fst\u00e1v\u00e1 jak rychle a v\u00a0jak\u00e9m m\u011b\u0159\u00edtku se tyto zm\u011bny dotknou i \u010cesk\u00e9 republiky, doufejme, \u017ee to bude v\u00a0tomto tis\u00edcilet\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        4.2\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Business trendy 2017","item":"https:\/\/www.diston.cz\/business-trendy-2017\/#breadcrumbitem"}]}]