[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.diston.cz\/zvyste-navstevnost-webu-i-s-omezenym-rozpoctem\/#Article","mainEntityOfPage":"https:\/\/www.diston.cz\/zvyste-navstevnost-webu-i-s-omezenym-rozpoctem\/","headline":"Zvy\u0161te n\u00e1v\u0161t\u011bvnost webu i s omezen\u00fdm rozpo\u010dtem","name":"Zvy\u0161te n\u00e1v\u0161t\u011bvnost webu i s omezen\u00fdm rozpo\u010dtem","description":"Jak usp\u011bt v za\u010d\u00e1tc\u00edch podnik\u00e1n\u00ed, kdy\u017e v\u00e1s internetov\u00fd obchod nevykazuje \u017e\u00e1dn\u00fd zisk a finan\u010dn\u00ed prost\u0159edky na reklamu jsou omezen\u00e9? Existuje v\u016fbec n\u011bjak\u00e1 mo\u017enost, jak p\u0159il\u00e1kat potencion\u00e1ln\u00ed z\u00e1kazn\u00edky. Ka\u017ed\u00fd obchodn\u00edk toti\u017e moc dob\u0159e v\u00ed, \u017ee pr\u00e1v\u011b z\u00e1kazn\u00edci firm\u011b generuj\u00ed zisk a pom\u00e1haj\u00ed j\u00ed v r\u016fstu. Jen\u017ee reklamn\u00ed inzerce je pom\u011brn\u011b finan\u010dn\u011b… ","datePublished":"2021-09-08","dateModified":"2023-05-19","author":{"@type":"Person","@id":"https:\/\/www.diston.cz\/author\/#Person","name":"","url":"https:\/\/www.diston.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/93869824c8aa580f0d16049ad31e69846ffc925e0cbb2826cc9554f53943da69?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/93869824c8aa580f0d16049ad31e69846ffc925e0cbb2826cc9554f53943da69?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"diston.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.diston.cz\/wp-content\/uploads\/Obchodn%C3%AD%20strategie_qbVwHk.jpg","url":"https:\/\/www.diston.cz\/wp-content\/uploads\/Obchodn%C3%AD%20strategie_qbVwHk.jpg","height":0,"width":0},"url":"https:\/\/www.diston.cz\/zvyste-navstevnost-webu-i-s-omezenym-rozpoctem\/","about":["Slu\u017eby"],"wordCount":385,"articleBody":"         Jak usp\u011bt v za\u010d\u00e1tc\u00edch podnik\u00e1n\u00ed, kdy\u017e v\u00e1s internetov\u00fd obchod nevykazuje \u017e\u00e1dn\u00fd zisk a finan\u010dn\u00ed prost\u0159edky na reklamu jsou omezen\u00e9? Existuje v\u016fbec n\u011bjak\u00e1 mo\u017enost, jak p\u0159il\u00e1kat potencion\u00e1ln\u00ed z\u00e1kazn\u00edky. Ka\u017ed\u00fd obchodn\u00edk toti\u017e moc dob\u0159e v\u00ed, \u017ee pr\u00e1v\u011b z\u00e1kazn\u00edci firm\u011b generuj\u00ed zisk a pom\u00e1haj\u00ed j\u00ed v r\u016fstu. Jen\u017ee reklamn\u00ed inzerce je pom\u011brn\u011b finan\u010dn\u011b n\u00e1ro\u010dn\u00e1 a mnoho za\u010d\u00ednaj\u00edc\u00edch firem si nem\u016f\u017ee dovolit vynalo\u017eit tak velk\u00e9 finan\u010dn\u00ed prost\u0159edky, aby zv\u00fd\u0161ilo sv\u00e9 pov\u011bdom\u00ed. \u017dijeme v\u0161ak v 21. stolet\u00ed, kter\u00e9 s sebou p\u0159in\u00e1\u0161\u00ed doslova neomezen\u00e9 mo\u017enosti. Pro\u010d je tedy nevyu\u017e\u00edt ke sv\u00e9 propagaci. Mo\u017en\u00e1 v\u00e1s p\u0159ekvap\u00ed, jak jednoduch\u00e9 to ve v\u00fdsledku je.  Dejte o sob\u011b v\u011bd\u011bt za pomoci chytr\u00e9 reklamy Co to je ppc kampa\u0148? Jedn\u00e1 se o druh reklamy, jej\u00ed\u017e zkratka poch\u00e1z\u00ed z anglick\u00e9ho slovn\u00edho spojen\u00ed \u201epay per click\u201c, tedy v p\u0159ekladu platba za kliknut\u00ed. A to je v podstat\u011b princip cel\u00e9 ppc reklamy. Inzerent toti\u017e neplat\u00ed za samotn\u00e9 um\u00edst\u011bn\u00ed reklamy na web, ale za jednotliv\u00e9 prokliky, kter\u00e9 u\u017eivatele internetu p\u0159esm\u011bruj\u00ed na konkr\u00e9tn\u00ed webovou str\u00e1nku. Ppc reklama \u2013 ads a sklik Mezi nejzn\u00e1m\u011bj\u0161\u00ed a tud\u00ed\u017e i nejv\u00edce pou\u017e\u00edvan\u00fd syst\u00e9m pat\u0159\u00ed ten spravovan\u00fd spole\u010dnost\u00ed Google \u2013 Ads. U n\u00e1s je to pak syst\u00e9m Sklik, kter\u00fd byl vyvinut Seznamem.  Ppc reklama m\u00e1 \u0159adu nesporn\u00fdch v\u00fdhod, kter\u00e9 uv\u00edtaj\u00ed hlavn\u011b za\u010d\u00ednaj\u00edc\u00ed e-shopy a men\u0161\u00ed firmy, kter\u00e9 maj\u00ed jen velmi omezen\u00fd budget. Inzerent m\u016f\u017ee snadno kontrolovat sumu, kterou hodl\u00e1 do reklamy investovat. Co\u017e je u jin\u00fdch tip\u016f reklam t\u00e9m\u011b\u0159 nere\u00e1ln\u00e9. U\u017e do p\u00e1r minut od spu\u0161t\u011bn\u00ed je mo\u017en\u00e9 sledovat m\u011b\u0159iteln\u00e9 v\u00fdsledky. Reklama se tak\u00e9 dok\u00e1\u017ee c\u00edlen\u011b zam\u011b\u0159it na konkr\u00e9tn\u00ed skupinu u\u017eivatel\u016f. Jedn\u00e1 se nav\u00edc o velmi flexibiln\u00ed zp\u016fsob propagace, kter\u00fd je mo\u017en\u00e9 upravit dle p\u0159\u00e1n\u00ed klienta. Zapome\u0148te na p\u0159edra\u017eenou a mnohdy m\u00e1lo efektivn\u00ed televizn\u00ed reklamu, kter\u00e1 dnes ji\u017e p\u0159edstavuje jak\u00fdsi za\u017eit\u00fd standard. Ov\u0161em jen s minim\u00e1ln\u00edm dosahem.                                                                                                                                                                                                                                                                                                                                                                                          4.6\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Zvy\u0161te n\u00e1v\u0161t\u011bvnost webu i s omezen\u00fdm rozpo\u010dtem","item":"https:\/\/www.diston.cz\/zvyste-navstevnost-webu-i-s-omezenym-rozpoctem\/#breadcrumbitem"}]}]